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Mercado Internacional · Nov 2, 2026 · 2 min read

What is direct booking for models and how does it work?

Ratchelle Moura

The international modeling market offers different work formats. One of them is direct booking, a hiring modality that allows models to be selected for specific jobs abroad. But what does direct booking mean and how does it work in a model's career? What is direct booking? Direct booking is a direct hiring for a specific job, such as an advertising campaign, an editorial, a catalog, or a fashion production. Unlike a traditional season, in which the model can remain for a certain period in an international market to participate in castings and develop opportunities, direct booking is related to a previously defined job. The hiring can involve international clients and opportunities in different countries. How does it work? The process can include presenting the model's material, evaluating the profile by the client, negotiating conditions, and confirming the hiring. Availability, the requested profile, and production needs influence the selection. Before accepting an opportunity, it is important to understand the values, costs, necessary documentation, and contractual conditions. What is the difference between direct booking and an international season? An international season usually involves a period of working in a specific market, with participation in castings and searching for different jobs. Direct booking, on the other hand, is associated with a specific hiring. Both formats can be part of an international career, depending on the model's profile and the opportunities available. Is direct booking an opportunity for any model? The hiring depends on the characteristics sought by the client, the professional's availability, and the job conditions. Therefore, keeping the material updated and developing a professional presentation are important measures for those who wish to participate in the international market. Direct booking expands the possibilities of action and can represent a relevant opportunity in the career of models who work with international markets.

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